The difference between a good job and an amazing one is this:
You know, I’ve given the C’s front office a lot of praise this season for their efforts to get things right. They’ve screwed some things up, they’ve dropped the ball a time or two, but the bar they’ve set is extremely high and they’ve managed to hit that more often than not.
In fact, they’re not just hitting the high points, they’re pushing beyond them and setting an example for other pro teams in town. Check out this list of innovations over previous seasons, just in terms of marketing alone:
- Regular ads on TEAM1040 and local TV? Great.
- Cross promotions with sponsors that double the number of ads being heard? Fantastic.
- Nightly audio updates on the game just finished for radio listeners? Superb.
- Archiving webcasts on the website? Holy cow.
- Road trips to cover the game for local radio when in Everett? Outta sight.
- Press releases with audio clips of player interviews? Shut. Up.
And then there’s this, an audio newsletter being emailed to season ticket holders.
This is what happens when you don’t skimp on providing your staff with the tools they need to deliver greatness. This is what happens when you hire people because they’re great at what they do, not cheap at what they do. This is what happens when you follow through on your ideas and refuse to do things by halves.
Why this is indicative of greatness is this: the season ticket holders have already bought their tickets. Whether they turn up or not, the seats are sold and the money is in pocket. In previous seasons the attitude towards season ticket holders was, "We’ll count ‘em as present and our job is done."
But the new C’s are going the extra mile to give those season ticket holders every reason to turn up, buy a hot dog, bring a friend and bond with their ball team, even if it means Rob Fai and his team of roof trolls have to slave over a copy of Pro Tools and read a script eighteen times until it sounds right.
Getting it right is one thing, but getting it as good as it can possibly be… well, that’s a sign that it’s time to think about buying stock in Vancouver Canadians Baseball Inc.

This is one of those cases where, depending on who you ask the question, you’re going to get a different answer every time, but the mystery of Where In The World Is Shane Presutti has been answered; the trigger has finally been pulled after nigh two weeks of downtime, and he’s now back in Rookie Ball.
After Vancouver squeaked out a 3-1 win Saturday night in Idaho, the two teams came back to the field Sunday to close out their 5-game series in front of 2,000 Hawk fans.
Brad Hertzler (left) was pulled going into the bottom of 6, after surrendering 4 hits, one walk and striking out three in his five innings of duty. With a 1.57 ERA, Hertzler would lead the league in that category if he had pitched enough innings. If he keeps up his pace, he could be up for a very good season. Bryan ‘Tee’ Collins replaced Hertzler, and got the three outs in the 6th without surrendering any runs.
Justin Frash reminds me a lot of Isaac Omura. The two share a lot of characteristics - they’re both infielders, they both played for the C’s (Omura in 2005, Frash this season), they’re both short (in pro ball terms, at least), they both attended the University of Hawaii, they both wear/wore the number 4, and they both struggled with their first taste of life as professional baseballers.
Well, it was due, wasn’t it? Josh Horton has been hitting well forthe C’s and the Kane County Cougars are all sorts of terrible, so whynot throw the high draftee up a level and see how he handles the pressure? Throw in a couple of injuries up the ladder, and the promotion was a sure thing.
Road teams always have a slow start when they trek out to Boise Idaho to play a series against the Hawks, so much so that it’s quite shocking that the Chicago Cubs affiliate doesn’t dominate the NWL East more often. A 13-hour road trip will take it out of you, especially when you’re squeezed into a bus with half your equipment crammed under your feet, while consuming a steady diet of Jack in the Box and 7-11 microwave cheeseburgers, and haven’t been home for the best part of a week.
Great blog on the Canadians. Thanks as well for the nice comments on Jennifer?s art at the stadium; it?s much appreciated (my spouse has all the talent; I?m just along for the ride)
One of the great things about the change of scenery at Nat Bailey Stadium this season has been the phenomenal job being done by the retooled and ultra-professional C’s media department.
Today the Everett Aquasox somehow managed to swing bats without missing balls and throw pitches without hitting bats. 

Nothing helps team chemistry like the chance to beat up on the runt of the division, and the C’s have shown over the last few games that when they believe in themselves, they can pound holes in the outfield wall.
Could it be that the Vancouver Canadians are about to turn it around, making a second half charge on Salem-Keizer in a bid to make the playoffs against all odds?




